Burnham Nationwide, leaders in permits for construction services, needed a site that not only housed their content, but used that content to drive people down a path to conversion to generate leads. They wanted a site that addressed existing customers in a different way from new visitors or prospects and more accurately conveyed what it was like to work with Burnham.
The Burnham site needed to:
Burnham needed a more targeted experience for the user to help increase conversions.
Duo created a highly personalized site using Smart Content in HubSpot to deliver a tailored message to different segments of visitors.
The site uses content throughout the buying process to move people down a path to conversion. All blogs now include calls-to-action encouraging the next steps users should logically take.
The process of getting permits is difficult so Duo created a design that reflects the easy, clean, simple feeling of what it’s like working with Burnham.
The new site’s contemporary design is modern and clean, which conveys simplicity and ease of use.
The Smart Content creates a personalized experience which helps visitors feel like Burnham is getting to know them and cares about them as an individual. This feeling is often last in the permit approval process so Burnham works to maintain this level of connection and high-quality service.