Having a website, a mobile experience, an app, isn’t enough. Our expectations as human beings using technology are just too high for such a narrow focus. We live in a connected world, where our services can recommend meals for us based on how much exercise we had today, and we expect it to do so, and quickly, with just enough personality. While we want more, we also want less. Less screen time. Less noise, and more personalization with less work. We’ve come full circle.