Improving the customer journey
User experience (UX) examines the interactions people have with your digital platform. It doesn’t focus on the granular details of content. Instead, the emphasis is on how content is grouped to make sure it is organized in a sensical manner.
User experience is about more than website navigation. At its core, UX is about how users flow from page to page within a platform. How should they interact with a button? Do they want to filter search options before searching or after? The answers to these questions will dictate the structure of your content.