THE UX DESIGN PROCESS

Duo begins the user experience design process with discovery, where we conduct user research, including discussions with your executive stakeholders, customer service and sales teams, interviewing customers and website users, analyzing website analytics and more.

WE USE THE FINDINGS FROM THIS USER RESEARCH TO:

  • Determine user goals
  • Gather requirements to establish business goals
  • Generate a blueprint for your site’s design and functionality using wireframes and a sitemap
  • Create a powerful tool for your business

User experience speaks the language of the user; we bring a human element to the website development process. The UX team at Duo excels at combining the ideas and goals of project stakeholders with technological constraints and web best practices in order to develop the best experience to satisfy the business goals and user needs.

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IT DOESN'T END WHEN THE SITE GOES LIVE

Our UX process doesn’t stop when your new site goes live. We work with our visual design and development teams to perform QA and user testing to ensure the site functions as planned. By closely monitoring your site analytics and performance we can make continuous improvements, provide actionable feedback based on real user data and drive positive change.

We can use UX design to create a prototype, or working concept, to gather user feedback, verify a concept and determine the actual cost to deliver a working application.

Duo creates a user experience that guides visitors through your site as they journey through stages of the conversion process, transforming your website into a powerful new business tool.