Conversions

Your website is built for your audience, but it also supports your company mission. We build sites that marry the needs of our clients and their users.

Creating a path toward conversion

For some companies and within some industries, converting a client means getting them to buy your product. But that is not the way we look at conversions. We think of them more simplistically. Our goal whenever we take on a conversion-focused project is to build a digital platform that serves the needs of our clients’ audiences.

We build our platforms to highlight the most important content and make it simple for the user to find. We mesh the client’s needs with the user’s actions to build a platform that works for both.

Measuring your goals

Funnels

We use Google Analytics funnels to track your major conversion-related goals. We track the user’s path on the site to determine where pain points are and how we can help.

Custom reports

We use Google Analytics custom reports to make sure all content is targeted at the right user and that those users are taking the desired action on a path to conversion.

Every website should have a job description

When we partner with a client, we take the time to define and agree on goals and objectives for their site. This may sound goofy, but we think of it as creating a job description for the website. Think about it, though. Your website is your only asset that works 24 hours a day, seven days a week. It should have a job description, and you should know if it’s doing its job.

Why emphasize conversions

63%

Businesses that rank lead generation as their top marketing challenge

22%

Businesses that are happy with their conversion rates

2.9%

Conversion rate is the global average for online shoppers worldwide.

Blog

September 14, 2018

I didn’t get into this business to win awards.

In the early days here at Duo Consulting, I stressed to our team that we should focus on results, not recognition. That is a mantra I’ve maintained to this day.

That being said, if…

August 27, 2018

I’ve spent the past 14 years as a designer. I got my degree in graphic design, and I’ve done everything front print design to product packaging to user experience (UX) design. Today I am a senior designer who…

July 10, 2018

What does the Search API module do?

The…