Content Strategy

What you put on your website and how it is arranged can make or break your users’ experience. We use content to guide your users to take action.

Evaluating the health of your website

We begin every content strategy by performing a full content audit of a client’s digital platform. Each page is evaluated and scored based on page performance and how it helps support the overall business goals. Keywords and HTML tags are also analyzed to ensure pages are set up to follow SEO best practices.

This audit helps show us what pages are performing well, what pages need enhancements and what holes can be filled with new content assets.

Common Scenarios

Content already exists

In this instance, the content is in good shape and does not need to be updated. Usually this involves migrating the content to a new site or platform.

Content needs editing

With this example, there is content that exists but it needs to be update. Usually there is an internal content producer to help with these revisions.

Content doesn't exist

For clients with no existing content, we work to develop an overall strategy for their content and then help create the content for the site.

Nosco

This industrial printing company serves multiple industries with very different view points. We helped them to serve the right experience to each of their personas.

Read More About Duo's Design Experience

February 11, 2019

If you build a website, you need to make sure everyone can use it. Nobody sets out to make a purposefully inaccessible website, but if you don’t consider these issues before and during the design phase, gaps will emerge.

January 31, 2019

At the risk of stating the obvious, making your website accessible to all users is always a good practice. Setting aside the morality of inclusive design, organizations who neglect accessibility concerns may be at risk.

January 16, 2019

In a past life, I worked as an editor for a couple of B2B websites. The first one ran on Drupal 7, while the second, launched several years after the first, was built out on Drupal 8. When this D8 site was ready for action, I was eager to dive in and…