NOSCO Packaging
Nosco is a full-service packaging solutions provider focused on the healthcare industry.
The Challenge
Nosco came to Duo with a need to consolidate four different websites into one, without overwhelming visitors with too many options. Their goals included making their website more dynamic and turning into “a place of commerce," meaning they wanted a site that facilitated education, marketing, and ordering. They wanted visitors to be able to register for webinars, use a cost savings calculator, get online chat help, upload files, order samples, read blogs, and sign up for events.
Our approach
Duo dove into user research, stakeholder interviews, discovery exercises, user testing, and more. We also did usability testing on the current site to see where users encountered challenges.
Different markets have different needs
Each market Nosco works with has different needs, uses different language, and is represented with specific brand colors.
Build Trust and Communicate Clearly
The site needed to build trust and quickly but effectively communicate the broad array of services offered by Nosco.
Encourage Visitors to Convert
The homepage needed to be all encompassing, encouraging people to dive further to learn more about products and services and fill out a contact form.
Results
We developed a solution leveraging smart content in HubSpot to combine Nosco's four separate sites into one without having duplicate content or multiple versions of the same content.
Site Visits
Initial site visits were 2,135 visits/month, 90 days later they increased to over 3,200.
Time on Site
Average session duration also increased from 1:38 to 2:34
Page Views
Page views increased from 5,900 to 10,780 per month.
