NOSCO Packaging

Nosco is a full-service packaging solutions provider focused on the healthcare industry.

The Challenge

Nosco came to Duo with a need to consolidate four different websites into one, without overwhelming visitors with too many options. Their goals included making their website more dynamic and turning into “a place of commerce," meaning they wanted a site that facilitated education, marketing, and ordering. They wanted visitors to be able to register for webinars, use a cost savings calculator, get online chat help, upload files, order samples, read blogs, and sign up for events.

Our approach

Duo dove into user research, stakeholder interviews, discovery exercises, user testing, and more. We also did usability testing on the current site to see where users encountered challenges. 

Different markets have different needs

Each market Nosco works with has different needs, uses different language, and is represented with specific brand colors.

Build Trust and Communicate Clearly

The site needed to build trust and quickly but effectively communicate the broad array of services offered by Nosco.

Encourage Visitors to Convert

The homepage needed to be all encompassing, encouraging people to dive further to learn more about products and services and fill out a contact form.

Results

We developed a solution leveraging smart content in HubSpot to combine Nosco's four separate sites into one without having duplicate content or multiple versions of the same content.

+50%

Site Visits

Initial site visits were 2,135 visits/month, 90 days later they increased to over 3,200.

+:56s

Time on Site

Average session duration also increased from 1:38 to 2:34

+83%

Page Views

Page views increased from 5,900 to 10,780 per month.