Loyola Medicine

Loyola University Health System is both a learning institution and a working hospital. When Loyola needed to revamp their website they came to Duo.

The Challenge

Loyola was looking for an improved user experience for visitors and administrators while creating a solid foundation for enhancements that included microsites (internal landing pages) for specific practice areas. This project included the first of these microsites for the Cancer Center, which will act as a blueprint for the other services sections.

Our Approach

Searchability in mind

The mega-menu dropdown makes finding the right information easy from the very first search.

Quick access

The site is fully responsive and has quick-access links to make finding doctors and information faster.

Results

Loyola is known for cardiology but the purpose of this site was to drive people who were researching any of their nine practice areas to make appointments. The old site serviced doctors and internal staff. Loyola’s new site is focused on the patient. It highlights why patients should come to Loyola, the services they offer, their specialities and more. Previously, it took some digging to even find what insurance was accepted. Now, that information is easy to find as well.