The Case for a Refresh
With 130 attorneys in five offices, Freeborn had grown exponentially since we built their Drupal 7 site, and a design refresh made a lot of sense with the migration to Drupal 8. For best results, the discovery process included stakeholder interviews, analytics review, and content inventory to verify user targets and outline goals and objectives for the new site.
Freeborn is a full-service firm with eight practice groups and five industry teams, and we wanted to highlight not only the attorneys and areas of focus but also the valuable content generated by Freeborn in multiple formats. At the end of this phase, Duo created interactive wireframes to demonstrate and verify recommendations before moving forward.
Streamlining Content Types
A key migration challenge was to combine a variety of related content types from the legacy Drupal 7 site into just one for the new site, creating a streamlined experience for site administrators. This required a complete taxonomy restructuring and mapping content from five content types into one. The new content model made it easier to add new content to the site and display that content in more places and with intuitive management on the back-end.