DigiLab

DigiLab is a subset of Bosch Dremel, which for more than 80 years has produced a full line of versatile, easy-to-use tool systems that deliver the perfect solution for almost any project. The DigiLab Collection is a line of 3D printers and laser cutters.

The Challenge

Dremel DigiLap Family Shot

When Bosch approached Duo, the company was looking for a marketing-centric website that put Digilab at the forefront. They didn't just want a sales site, though, they were also looking for it to be a support site. Past iterations of the site had marketing in mind, but there was too much content. Too many videos. Too many different products.

With this newly redesigned site, Bosch wanted a site that put Digilab's 3D printers and laser cutters — and all they can do — front and center.

Our Approach

Stay on brand

Bosch Dremel has always believed its purpose is to enrich lives by empowering people to complete creative and fulfilling projects. It's a company built on innovation, so we wanted to make sure the Digilab site demonstrated that. To do that, we wanted to make the site slicker with custom imagery, less content and more white space.

Build with Flex pages

In the 3D printer space, information is coming out fast. Software updates. New products. Everything needs to be timely. That is why we built the Digilab site with Flex pages so that the marketing team can have control over how the site is structured. Now someone with no development skills can build out almost any of the pages for the site.

 

Seamlessly integrate

The Digilab site has a lot of custom development that can't be seen by site visitors. For example, one of Drupal's biggest differentiators is its ability to seamlessly integrate with third-party applications. For Digilab, we demonstrated that by integrating the website with the ZOHO Customer Relationship Management (CRM) software and the Hybris content management software. Along with their custom SSO (Single Sign On) solution through Bosch Web Services.

Define audiences

When it came to Digilab, Bosch wasn't talking to its audience. There was no personal aspect to the content they produced. Now, Digilab is defining its audiences and showcasing content that directly relates to those audiences.

Results

on iPhones

The purpose of the redesign was to get Digilab's audience engaged with the site.

Thanks to an incredibly collaborative approach between us and the Bosch team, we were able to get the site built and launched in 45 days. Now that the site is up, we're working with Bosch on phase two of the project, which will focus on taking engagement to the next level.