Bessemer Venture Partners

Site Migration With Content Hub

Bessemer Venture Partners backs passionate and thoughtful founders as they turn exciting ideas into market leading businesses.

The Challenge

More than just a migration

BVP needed to migrate their Drupal 6 site to a newer version of the platform. Through our discovery process, we realized that BVP also could use a better way to showcase the companies they have invested in and to present their content in an innovative way.

Our Approach

Maintaining the Brand

Duo created new site designs that maintained BVP’s brand standards but added in modern elements to take the site to the next level.

Customizable Building Blocks

The CTools plugins helped us make the site modular, which made it easy for site admins to add and update different sections of the site.

Managing the Portfolio

We created a new way to display the BVP portfolio that showcased companies in a way that users could filter by type and strategy.

Results

Drupal Content Types to help organize and filter BVP’s extensive portfolio of companies.

We also developed an additional piece for the site called the ContentHub, an entirely custom built thought leadership area that centers on BVP’s different strategies and areas of focus.

The ContentHub presents BVP’s content in an innovative way, through visual and dynamic sections of the website designed to drive engagement. We took static content components that were directly embedded in the page and turned them into content types. This allows content to be pulled through to the different content hubs on the homepage and individual strategy pages.

Everything in the fully responsive ContentHub is tagged and related to a BVP strategy; each page has its own version of the ContentHub that displays content, like a link, blog, resource, video, or downloadable piece, related to that strategy. The ContentHub also pulls in information from third party news sites to create a consistently updated resource for thought leadership around BVP’s areas of focus.