Have you ever wondered why over the past few years videos have defaulted to using subtitles? Or why we have seen such an exponential growth in voice assistants? These trends have their roots in assistive technologies. The same techniques that allow users to access information in alternative formats are the methods that are used in making content machine readable by artificial intelligence.
In other words, structuring your data properly helps screen readers reach your content, allows Google to place you in search results, and gives Alexa the right information on demand!