Mobile is important. I get it. You get it. We all get it. However, when it comes time to convince your boss you need a mobile website, you may face some push back. Mobile optimization may seem like a big investment that may not pay off. But let’s face it: mobile websites are a necessity for all companies, rather than a nice-to-have. As with most things, when looking to convert to the mobile web, oftentimes the most difficult part is knowing where to start and what your options are.
With mobile devices, we have already crossed the Line of No Return. It’s no secret that our smart devices have become extensions of ourselves. However, the mobile web hasn’t yet reached the same critical mass that our mobile devices have. Consider these facts about the growth of the mobile web as you consider building a responsive website.
When it comes to content in the new year, it's all about breaking it down. 2013 may have been the year of Responsive Design but it isn't too late to create a website that houses content that can be easily digested on a mobile device or tablet.
In the first part of the series, I explained the building blocks of responsive designs with a post on media queries . This second part is an introduction to how images scale when building a site with a responsive approach. With everything built on a flexible grid, images need to fall in line and be