One of the most important aspects of keyword ideation is understanding your potential customers and what they’re searching for. If you’re providing content that’s relevant to your business and that your potential customers are searching for, everything else will fall into place. Thankfully there
Since INBOUND there have been some major changes to Hubspot, the biggest of which has been the introduction of Hubspots’ new CRM. Our team here at Duo had the opportunity to work the new sales side of Hubspot in the weeks leading up to INBOUND, and we’re here with some thoughts about what works
Last week I wrote about my first experience at Chicago’s Hubspot User Group (HUG), and how you can get involved. As I mentioned these meetups consist of a meet and greet before hand, a presentation about new trends in the industry, and a small networking event afterwards. Today, I want to walk you
A great business needs a great website. That’s the Duo motto, and that’s what I've learned in over 20 years in the industry. But there are still a lot of people out there who view their website more as an obligation than an opportunity. As more and more business moves to the web, having a website
If you’ve spent anytime working with Hubspot, or any time in the digital marketing world perhaps you’ve heard of Chicago HUG. Also known as Chicago’s Hubspot User Group. I had the pleasure of attending HUG for the first time this week and wanted to share what HUG is all about with those of you out
Is the first item on your "marketing your website to-do list" hiring an SEO firm? Cross it off. Embrace the do-it-yourself mentality and repeat after me: You don't need to hire an SEO professional to tell you if your website is optimized. You can do it yourself. Right now.
Staying current with industry trends is essential to mastering your content marketing efforts and becoming a thought leader in your area of expertise. Use these 8 tools for tapping industry knowledge for your content marketing efforts.
Both digital marketers and UX designers alike have the user as the end goal, however the UX designer’s motives and mechanisms of interacting with them differ from that of a marketer. Despite the differences, operating in a separate realm is perhaps the most detrimental thing a marketer could do. Why do these two need each other to build a successful site?
The most important thing you can do for your website (and your digital presence as a whole) is to visualize your buyer’s journey. For years, marketers visualized the buyer's journey as a purchase funnel. Today, the model has been reimagined as a purchase loop, which takes into account how consumers interact with digital media before they buy your product or service.
On Friday, December 13 at 12:00 am Beyonce Knowles released her fifth studio album. The marketing stunt heard round the world has changed the face of music marketing forever. What can digital marketers learn from the marketing bomb detonated by Beyonce?