In addition to creating quality content that engages your users, any effective content creation process requires the ability to write content in a timely manner. Let’s face it, if you’re only able to churn out one blog post per month, you may not have the best process in place. Thankfully, there
What I’m about to say may come as a shock to you. Keywords aren’t dead. In fact, they’re an important part of any content marketing strategy. They’re also not the be-all end-all of marketing. A lot of people get caught up in the detail of keyword creation when what’s really important is making sure
One of the most important aspects of keyword ideation is understanding your potential customers and what they’re searching for. If you’re providing content that’s relevant to your business and that your potential customers are searching for, everything else will fall into place. Thankfully there
Since INBOUND there have been some major changes to Hubspot, the biggest of which has been the introduction of Hubspots’ new CRM. Our team here at Duo had the opportunity to work the new sales side of Hubspot in the weeks leading up to INBOUND, and we’re here with some thoughts about what works
Last week I wrote about my first experience at Chicago’s Hubspot User Group (HUG), and how you can get involved. As I mentioned these meetups consist of a meet and greet before hand, a presentation about new trends in the industry, and a small networking event afterwards. Today, I want to walk you
A great business needs a great website. That’s the Duo motto, and that’s what I've learned in over 20 years in the industry. But there are still a lot of people out there who view their website more as an obligation than an opportunity. As more and more business moves to the web, having a website
If you’ve spent anytime working with Hubspot, or any time in the digital marketing world perhaps you’ve heard of Chicago HUG. Also known as Chicago’s Hubspot User Group. I had the pleasure of attending HUG for the first time this week and wanted to share what HUG is all about with those of you out
Is the first item on your "marketing your website to-do list" hiring an SEO firm? Cross it off. Embrace the do-it-yourself mentality and repeat after me: You don't need to hire an SEO professional to tell you if your website is optimized. You can do it yourself. Right now.
Staying current with industry trends is essential to mastering your content marketing efforts and becoming a thought leader in your area of expertise. Use these 8 tools for tapping industry knowledge for your content marketing efforts.
Both digital marketers and UX designers alike have the user as the end goal, however the UX designer’s motives and mechanisms of interacting with them differ from that of a marketer. Despite the differences, operating in a separate realm is perhaps the most detrimental thing a marketer could do. Why do these two need each other to build a successful site?