Is the first item on your "marketing your website to-do list" hiring an SEO firm? Cross it off. Embrace the do-it-yourself mentality and repeat after me: You don't need to hire an SEO professional to tell you if your website is optimized. You can do it yourself. Right now.
Staying current with industry trends is essential to mastering your content marketing efforts and becoming a thought leader in your area of expertise. Use these 8 tools for tapping industry knowledge for your content marketing efforts.
Both digital marketers and UX designers alike have the user as the end goal, however the UX designer’s motives and mechanisms of interacting with them differ from that of a marketer. Despite the differences, operating in a separate realm is perhaps the most detrimental thing a marketer could do. Why do these two need each other to build a successful site?
The most important thing you can do for your website (and your digital presence as a whole) is to visualize your buyer’s journey. For years, marketers visualized the buyer's journey as a purchase funnel. Today, the model has been reimagined as a purchase loop, which takes into account how consumers interact with digital media before they buy your product or service.
On Friday, December 13 at 12:00 am Beyonce Knowles released her fifth studio album. The marketing stunt heard round the world has changed the face of music marketing forever. What can digital marketers learn from the marketing bomb detonated by Beyonce?
Join us for a digital marketing and networking event on Tuesday, July 30th. This month's event, Marketing Automation: The Missing Link between your CRM & Digital Presence , will include a lively presentation by Michael Silverman of Duo Consulting and Mitch Greenwald of Cloudbakers, networking
For months, Duo Consulting has had our DrupalCon guest list on lockdown. Our lineup reads like this: Michael Silverman, CEO & Fearless Leader Scott Weston, Director of Development Gordon Makely, Drupal Developer Brian Krall, Duo Themer Mark Royko, Drupal Developer Sonny Cohen, Director of
Marketing efforts and content creation strategies shouldn't be exclusively delegated to your marketing department. No longer is your titled marketing team the sole voice of your brand nor should they be. Asking for contributions from every corner of your company is a practice that can potentially