Mobile is important. I get it. You get it. We all get it. However, when it comes time to convince your boss you need a mobile website, you may face some push back. Mobile optimization may seem like a big investment that may not pay off. But let’s face it: mobile websites are a necessity for all companies, rather than a nice-to-have. As with most things, when looking to convert to the mobile web, oftentimes the most difficult part is knowing where to start and what your options are.
With mobile devices, we have already crossed the Line of No Return. It’s no secret that our smart devices have become extensions of ourselves. However, the mobile web hasn’t yet reached the same critical mass that our mobile devices have. Consider these facts about the growth of the mobile web as you consider building a responsive website.
As more and more users turn to their smartphones as their primary device, the necessity for marketers to create mobile content grows increasingly important. In this week's wrap I identify three things marketers need to do in the mobile world.
Responsive Web Design comes with a slew of advantages. It offers content parity across all devices, flexible layouts built on a grid, less upkeep than maintaining a separate mobile site, and it’s easier to share (you don’t have to worry about sending a mobile URL to someone on a desktop, etc). On
The way people use the internet is constantly evolving—such is the pace of technology. In order to keep up with the way your audience uses the web, your site must engage with the wide range of mobile devices they are using. That’s where mobile website development comes in. Mobility The Internet is
A Story: I recently attended a bidders meeting for those who sought to propose a website for a well-known brand. I had reviewed the prospects overwhelming 63-page detailed request for proposal (RFP). I had a few questions. Just Make it Work The RFP had one reference to mobile buried in its browser