User Experience Design

It Isn’t about You…It’s about Them.

Your website is there to make your audience happy. A happy audience leads to happy customers and, by transitive property, a happy organization.

A well designed website is more than bells & whistles—it’s a shortcut to transforming a visitor into a customer or member. Flashy design and confusing paths muddle the purpose of your site, destroying a prime opportunity to expand your organization’s reach.

As a core piece of Duo’s methodology, user experience (UX) design takes the ego out of the organization and examines your website from the visitor’s perspective. Structuring your information in a way that’s simple to navigate and relevant to your visitors ensures a smoother, clarified pathway to the conversion.

Our team helps direct an outward-looking perspective so you can understand your target audience’s motivations. Together, we work to create a customer-centric experience, ensuring your website works the way it should: as an outreach tool to captivate your audience.

At Duo, you’ll work with a dedicated project manager and a team of experienced designers who are fluent in the language of UX. Under the guidance of your PM, we’ll take you through the three-step process for refining the user experience:

• Understand Your Audience: Together, we’ll investigate and identify the needs and motivations of your audience.
• Pinpoint Your Site’s Strengths & Weaknesses: A full audit of your current site will help us determine where your current site delivers and where it lacks.
• Create a Compelling Architecture: To fulfill the objectives formed from these insights, we’ll help you create a new, more fulfilling site architecture.

Throughout these steps, we’ll place benchmarks & goals together that our quality assurance (QA) team will help ensure are met. By defining realistic expectations, your organization gets the highest-quality website. We stand by our work, and so do our clients.

Learn how we helped refine the user experience for the Episcopal Church.