It’s no secret that the internet is becoming increasingly integrated with growing mobile technology. Gone are the days of people chained to their desktops or forced to carry hardcopy documents around to their destinations. Today’s users are employing mobile devices for everything from browsing the web to conducting business transactions—and the “how” and “where” of the sources for gathering information are constantly evolving. Mobile website development has become essential for businesses who want to reach, and serve, those on-the-go users.
At Duo, we help build websites designed to maximize the experience of the mobile users. We frequently guide our clients through a strategic planning process to determine what mobile presence makes the most sense for their particular business situation. Learn more with our whitepaper on Development best practices here.
People often assume that having a mobile presence means creating some sort of smartphone application (“app”), but that’s only one of the options out there -- and frankly, it may not be the best option for you. Mobile websites, while different from apps, are leading the early return on investment in mobile marketing solutions.
To put it simply, the difference between an app and a mobile website is that an app is an application downloaded onto a mobile device either by a manufacturer or by a user, whereas a mobile website is instantly available when accessing the the internet through a mobile device. A mobile website requires no downloading on the part of the user, and unlike most apps, all mobile websites have no additional cost to smartphone users outside of their monthly cell phone bill. Mobile websites are available on all mobile platforms through a web browser as a single design. This makes mobile websites easier to create, with lower overhead and quicker launch time.
According to Forrester Research Analysts, the fragmentation of mobile platforms is not likely to let up. Mobile websites cut through all of this red tape, are immediately viewable across all platforms, and quite frankly make a lot of sense.