Converting site traffic into business opportunities.
OK, so you’ve gotten visitors’ attention. Now what do you do? How do you bridge the gap between attracting someone to your website and converting them into a user, client and/or customer?
You inform them. They’ve come to your site because they want to know something about you, about your products and services, about your opinions on issues that matter to them.
Content Marketing is an active web strategy providing rich content to attract visitors to your website and convert those visitors into qualified opportunities.
What does, “attract, inform, convert,” mean? For starters, it’s an active web development strategy that puts you in control of your online presence and the tangible business results it creates. It means optimizing rich content to attract visitors to your website, and teaching you the skills necessary to convert those visitors into legitimate leads and new clients.
Your users should be able to find everything they need through your site. At Duo, we can help you identify opportunities with your proprietary content, and can implement a web-based platform to deliver information in a manner that is convenient, integrated and highly informative — making your website a highly valuable tool users return to again and again.
At Duo, we believe building a solid foundation on which a company can grow is a team effort. Using the short- and long-term goals you define for your business, we work to find the reality within the ideals.
We want to make sure that you have a complete understanding of the motivations behind building or redesigning your website, because only that knowledge can help define what the effort will accomplish for you and your business.
Once those details are solidified, we turn the project over to our strategic thinkers working in tandem with our information architects and technical team. They’re the bridge between the high-flying ideas and the real-world practicalities. Using content management solutions and web development consulting, we help you create a platform that works for users today, and is flexible and robust enough to take advantage of the advancing technologies of tomorrow.
Our Web Strategy includes an in-depth assessment of your assets and a review of the specific business goals you wish to accomplish, followed by the creation and implementation of the appropriate CMS platform, and the integration of other content management systems to fit those identified needs.
We also provide the tools and training necessary to help you utilize our solution to its fullest potential. We teach you management skills and how to strengthen data relationships, in addition to suggesting the best ways to connect with and engage the people who are using your site.