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 Content strategy consultant, Margot Bloomstein of Appropriate, Inc, discusses content strategy as it relates to mobile channels. She says, "If we forget that organizations and their messages are and should be unique, we'd run into the problem where all companies within the same industry, that share the same target audience, would be putting out the same messages. And that's not right, it shouldn't be like that and it doesn't need to be like that." |
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 The conversation at Web Content 2011 revolved around the ways that gamification is being employed in the mobile platform, specifically for social media and marketing purposes. Among the tactics employed to stimulate user engagement and interaction are QR codes and location-based social networks such as Facebook Places and Foursquare. |
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 Duo has put itself on the couch with the goal of creating a better user experience for our clients. Based on the book, Mental Models by Adaptive Path co-founder Indi Young, we're taking a step back to ask, "What are we actually doing versus what it is we say we do? And a better question, how we can we do it better?" Here's the first of a six-part series wherein we chronicle our company's experience conducting this investigation. Join us as we get mental. |
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 Colleen Jones, author of Clout: The Art and Science of Influential Web Content offers her insight into a compelling content strategy. Her premise: "What I've found really useful when it comes to planning a mobile experience - whether it's a website or an application or something else - is thinking about the moment. When people are using mobile applications and websites, time is critical." |
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 Leading blog software, Wordpress, is often recommended for developing fully functional websites. Recently the topic was the subject of some discussion on the Legal Marketing Association listserv. We tossed out our answers and received some aggressive feedback in return. You can weigh in on this topic as well. |
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Duo CEO authors Online Community Book