In The Loop - February 2011

Law Firm Marketing Resources Focus on Content Strategy

If there is a theme to some law firms' social media efforts, it is one of measured experimentation. Nevertheless, the early returns suggest a consistent emphasis on publishing content strategically and, conversely, listening carefully to what is being published. Case studies from CPA firm Dixon, Hughes and law firm Paul Hastings demonstrate that social media marketing require time allocation. Moreover, content publishing and analysis require skills that are different than traditional professional services marketing.

Earning the Right to Deliver Professional Services

Profitablility, commoditization of services and internal conflict resolution were on the docket at this year's law firm Marketing Partner Forum. True to form, lawyers see themselves as a group confronting issues that are unique to their profession. Yet, whether it is law, accounting or even web development services, we who provide professional services face a common set of challenges in building our business.

What Do Your Web Analytics Tell You about Your Mobile Site Visitors

Are you looking at your website analytics? Or are you too busy playing with your smartphone to bother? Well, while you weren't paying enough attention to one or too much attention to the other, people have been reaching your website differently. For this professional services firm, mobile traffic grew 250% in the previous 11 months. That should raise an eyebrow.

Momentum for Drupal Social Content Management System Grows

Over 3000 developers and content marketers and social media professionals are coming to Chicago, March 7 - 10 for DrupalCon. It is a seminal moment in the evolution of this powerful open source social content management system. The year kicked off with Mashable identifying the Drupal website as one of 10 to watch in 2011. Just days later the much awaited Drupal 7 emerged from its beta test phase, an event celebrated at over 323 parties in 97 countries.