In The Loop - April 2011

April 2011       Interview with Brain Traffic CEO, Kristina Halvorson, on Mobile Content We sat down with Brain Traffic CEO and author, Kristina Halvorson, and had a conversation about content strategy and mobile websites. Read this quick Q & A for insights on developing your mobile websites as well as resources you should know about. Kristina will be a keynote speaker at this year's Web Content Conference. Her firm will be offering ½ day content strategy workshop. Maybe You Shouldn't Build an APP for That Which comes first, the website app or the mobile website? What platform do you build the app on? And how do you explain the value of your app to prospective downloaders? Maybe these questions should have been answered before this law firm took action. Do You Need a Mobile Website? Learn what you need to know about your website's performance to determine if it is time for you to develop a mobile website. Double digit growth in smart phone ownership might leave you breathless with urgency. But don't just react. Mining your website analytics for a few key metrics can provide you the data you need to determine whether it is time to secure budget and plan your initiative. Riding the Horse Named Drupal The Drupal juggernaut known as DrupalCon rolled into Chicago on the shoulders of almost 3000 ardent fans from 37 countries. As much a celebration as an information exchange the conference featured scores of training sessions as well as visionary direction from multiple keynoters. Now powering sites such as the US House of Representatives and the New York Stock Exchange, Drupal operates in a transparent environment, supported by a broad developer community as it continues to penetrate enterprise business. When Humans Beat Search Engines Information overload? Worse yet, too much content but not enough useful information? How do you sort out the noise surrounding niche topics of interest? Some believe this effort reveals the limits to the capabilities of leading search engines. When it comes to content curation, maybe people are better than machines. Maybe. June 6 & 7. Chicago Registration is Now Open "Join national content experts, marketers, strategists, developers and other industry thinkers to reflect on the explosion in mobile devices and what this means to your content strategy." Mobile Website White Paper Download this Mobile website "Development Best Practices" white paper. Learn what your options are and the steps you need to take to pursue your online mobile strategy.