Why is Discovery so essential to UX Designers and Inbound Marketers alike? Molly Lee, Senior UX Strategist and Ariel Upton, Marketing Manager swap stories on the importance of a well-executed Discovery engagement.
At Duo, Get Awesome is what we call our weekly IxD meeting. For an hour each week, team members from multiple disciplines get together to discuss industry best practices, current project work, and ongoing process improvements. Each week a different member of the team is responsible for planning the
UX design touches every aspect of a company’s digital presence, from development to marketing, yet remarkably 97% of websites fail to meet UX standards. In order to have successful web results, companies need to examine their current web presence and determine where there is room for improvement.
Both digital marketers and UX designers alike have the user as the end goal, however the UX designer’s motives and mechanisms of interacting with them differ from that of a marketer. Despite the differences, operating in a separate realm is perhaps the most detrimental thing a marketer could do. Why do these two need each other to build a successful site?
Putting it all together and designing and presenting in the same medium The responsive web design workflow fundamentally changes how we work. If you’ve been hearing a lot about this recently, it’s because a shift is happening in how we build websites. By getting a prospective design into code as
In part 3 of our UX series on wireframes taking the fall for process, we look at how wireframes can properly be used as a communication tool and strategic roadmap for the client, design, and development team.