UX design touches every aspect of a company’s digital presence, from development to marketing, yet remarkably 97% of websites fail to meet UX standards. In order to have successful web results, companies need to examine their current web presence and determine where there is room for improvement.
Before you rebuild your website you need to consult your internal marketing department to take note of the necessary tools they need built into the website's foundation in order to attract future customers. Inbound Marketers understand the needs, wants and desires of your company's buyers personas, which is crucial to getting these unknown visitors to your revamped site.
You've invested in a new website and committed to a consistent content marketing strategy. You're good to go...right? Wrong. Without leveraging social media, your content promotion could be missing the mark.
Both digital marketers and UX designers alike have the user as the end goal, however the UX designer’s motives and mechanisms of interacting with them differ from that of a marketer. Despite the differences, operating in a separate realm is perhaps the most detrimental thing a marketer could do. Why do these two need each other to build a successful site?
You organized, promoted, and executed your webinar. Congratulations are in order but your job isn't done just yet. It's not over, until it's over! Read about the 5 steps to take upon the conclusion of your webinar to maximize conversions and user engagement.
As technology continues to evolve, so does UX. Your eCommerce website is a living, breathing thing that needs regular maintenance in order to provide the optimal experience for your visitors. The following are a few concepts that you should consider implementing in your eCommerce site design to evolve your UX.
It’s the day of your webinar and you’re ready to go: your slide deck is prepared, your presenters have practiced and your promotion has drawn in dozens of attendees. Remember these 8 essential tips to ensure webinar success. It’s time to get the show on the road!
We've moved past the question of, do I need a mobile website? You and your business need to focus on answering the following: do I build a mobile site or a native app? To help you do so we’ve compiled a list of functions that can assist in determining which is best for your business.