Both digital marketers and UX designers alike have the user as the end goal, however the UX designer’s motives and mechanisms of interacting with them differ from that of a marketer. Despite the differences, operating in a separate realm is perhaps the most detrimental thing a marketer could do. Why do these two need each other to build a successful site?
In the "year of real-time marketing" how can inbound marketers participate without abandoning their strategies, calendars, deadlines, and workflows? We have three suggestions on how to integrate real-time reactions into your planned campaigns.