Everything needs a refresh from time to time. Food gets stale. Websites go out of date. And the copy you were once so proud of might have lost both its luster and its click through rate. When it comes to something like a Call-To-Action the prospect of a CTA refresh might be daunting, because you’re
The overlooked element in all of the discussion about the brand’s redesign is exactly this: collaboration. To build an authentic experience online, designers and developers need to collaborate with each other and their clients to create real brands around real services.
In the realm of digital marketing, there are a lot of buzz words rolling around - inbound marketing, content marketing, at times even digital marketing itself. At Duo, how do we define inbound marketing? And more importantly, why are inbound marketing strategies so essential to the success of your
Drupal is behind more than 2% of all websites today and is one of the largest open-source projects on the web. There is a reason why more than a million people in 180 countries are involved with Drupal: it’s easy to get involved. Drupal is the heart of so many websites, and the contributors keep
It’s a popular game to play when sitting around a bonfire while camping: Two Truths and a Lie. Never played? Here’s how it works: each participant takes turns telling two truths and a lie about themselves. The other’s have to guess which is which. When it comes to discussions about Drupal site
The news that Facebook manipulated users' news feeds to determine if moods could be affected based on what emotions they see has spread like wildfire. Experts from all over the globe have weighed in, and debates over privacy are running rampant. There is a ton of information circulating about the study – and some of it is conflicting. Let's look at the study, the pushback, and what it could mean for marketers.
At Duo, Get Awesome is what we call our weekly IxD meeting. For an hour each week, team members from multiple disciplines get together to discuss industry best practices, current project work, and ongoing process improvements. Each week a different member of the team is responsible for planning the
Your content is the most important part of your website. I repeat, your content is the most important part of your website. And a big mistake a lot of people make is forgetting it, or leaving it behind, when engaging in a website refresh project. I came across this article by Mark Evans, which
If you’re looking to launch a video marketing campaign but don’t know where to start, I hear you! From a technology standpoint, creating video content has never been more accessible. But with all of the options available, how can you be sure you’re picking a strategy that won’t be defunct by the time you start your next shoot? If you’re searching the pros and cons of webinars vs. Google Hangouts on Air vs. Live Events and are still feeling a little lost, let me be of assistance.