WRD Environmental »
WRD Environmental designs, installs, manages and consults on innovative urban landscape projects. Their designs focus on conservation, balance, sustainability and biodiversity.
Problem
WRD Environmental sought to establish an online presence, showcase their work and reflect their leadership in Chicago’s “Green” community. They needed a low cost solution to keep content up-to-date.
Solutions
- Design: Duo reinforced WRD Environmental’s brand identity on the web by creating a compelling and distinct design. The site’s clean and contemporary feel establishes the firm in the marketplace.
- Information Architecture: Duo created a streamlined navigational architecture for WRD Environmental to populate content. The unified navigation enables site visitors to quickly find the information they are looking for.
- Content Management: Duo created web page templates and setup Contribute to empower WRD Environmental to manage their site content. Updating and adding content is as easy as editing a document in Microsoft Word.
- Search Engine Marketing: Duo conducted keyword research to find terms associated with WRD Environmental that were also frequently searched in search engines. The outcome of this research informed the copy development and the implementation of keywords within the site’s page titles, image tags and other strategically significant places.
Results
- Ease of use – easy web publishing lead to up-to-date and relevant content
- Site design complements WRD Envrionmental’s overall image
- Brand consistency – use of templates maintains look and feel throughout site
- Intuitive navigation for users to quickly find information
- Search engine friendly website designed to achieve organic search prominence
