McDermott Will & Emery »
McDermott, Will & Emery is an international law firm with a diversified business practice, representing a wide range of commercial, industrial and financial enterprises. With over 1000 lawyers practicing in numerous offices around the world, McDermott is the 10th largest law firm in the United States.
Problem
McDermott has been a Duo client for more than five years. Over those years, the brand evolved and their site needed an update to complement the new branding and add expanded capabilities to better serve the growing firm.
Solutions
- Of Interest Highlights: To highlight new and timely information and pull traffic deeper into the site, the homepage includes news, publications and general content callouts. McDermott managed graphical callouts add special attention to changing features.
- Multi Language: Duo created an English and German version of the McDermott site with information cross-linked. Pages available in other languages are highlighted with language flags and links to the localized content.
- Information Architecture: The site is designed to pull visitors into the key sections (attorney biographies, practice areas and industries, and publications) while providing easy access to full breadth of site content.
- Content Management: Using DuoCMS, MWE updates and maintains content on their more that 1000 attorneys, 376 practices areas, sub areas and industries, 14 offices and countless events, press releases and publications. Information is related and cross linked — from most pages of the site, you can find all related information.
- Flash Animation: Understated Flash cycles through some of McDermott’s competitive strengths while not distracting from the site’s content.
Results
- Updated look complements the firm’s offline marketing efforts
- Frequently updated and timely content keeps the site fresh and encourages repeat traffic
- CSS driven printer friendly pages allow for a printed take away that highlights the content while removing navigation
- Reduced time to deploy content – DuoCMS’ web-based administration makes updating the content seem almost effortless
- Search-engine optimized site increases the likelihood of prominence of the pages in search engine results
