Legacy.com »

 

Legacy.com is the leading provider of online obituary solutions for the newspaper industry. Legacy.com enhances obituaries with guest books, funeral home information, and florist links, providing a community-oriented, content-rich solution for more than 175 newspapers. The company’s mission is to use new media technology to celebrate people’s lives.

Problem

Although Legacy.com had a team of in-house developers, the company lacked the design expertise to update and enhance their corporate website. They also needed to add compelling visual elements to their guest book service provided to newspapers across the country.

Solutions

  • Brand Identity: Duo worked closely with Legacy.com to develop a design scheme and brand identity that captured the essence of the company.
  • Graphic Design: The Duo design team provided an array of options and enhancements for the guest book and created a design template that could accommodate the various color schemes and imagery used by newspapers throughout the country.
  • Usability Analysis: Duo’s usability analysts devised a user-friendly interface for the e-commerce component, making it easy for visitors to sponsor an entry and keep it posted on the site indefinitely.
  • Technology Strategy: As Legacy.com grew and expanded its services, the company looked to Duo for guidance regarding the efficiency of their back-end infrastructure. Duo technologists worked in partnership with the Legacy team to assess the current infrastructure and explore options for the future.

Results

  • A professional looking website that communicates the Legacy.com brand without overshadowing the purpose of the site and its featured memorials.
  • Intuitive information architecture and critical search functionality, which make it easy for visitors to quickly find specific obituaries
  • A visually compelling Guest Book design, which invites visitors to add their thoughts and memories to listings
  • A 30% increase in revenues associated with the Guest Books after the-design update

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