Interaction Design

Our Interaction Design team focuses on information architecture, visual design, interaction design, and front-end development. This work lays the foundation for how users will interact with your site, and builds a positive and memorable user experience. The team advocates for the users’ needs while also supporting your business goals.

We begin by understanding the users – their tasks and their needs. We then match up the users’ needs with the site’s content and functionality through the information architecture: its sitemap and wire frames. It is only after we have established the organization of the site’s features and designed how users interact with them that we create a visual design, using color, imagery and typography to reinforce the primary user tasks while establishing a strong brand identity.

Through this process, we are able to create sites that represent your brand, and most importantly, satisfy the needs of your site’s users in a way that is accessible and appealing. These sites not only look great, but also drive measurable results. Duo’s interaction designers are not just decorators – they are problem solvers.

Information Architecture

The goal of information architecture is to organize your site’s content and features in a way that supports the user’s mental mapping and allows them to accomplish their goals. Effective information architecture should also support the site’s growth, with clearly defined homes for future content.

Visual Design

Your site’s visual design gives us yet another opportunity to promote usability. The color and size of information denotes importance, and suggests a course of action. Visual design also allows us to communicate some of the most powerful and complex aspects of your brand identity through the use of colors, typography, and imagery. The impact of a strong visual design sets the tone and builds an emotion that is unique to your brand.

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Please read through our blog for additional information.

When you work with Duo, you'll gain a visitor's point of view. We know how to plan the navigation to ensure that everything is in an easy-to-find place. Best of all, we can do this before you open up to visitors who are looking for your products and/or services. Located in Chicago, Illinois, we know how to make things work. With our approach, you won't have to learn from your mistakes, you'll be able to profit from our capabilities.