The Business Case for Content Management
Michael Silverman
On the Web, it’s content that drives results. Whether it’s increased sales, better leads, reduced labor or improved communication – business goals are at the heart of any CMS.

Michael Silverman is the CEO of Duo Consulting and has more than 20 years experience as an entrepreneur, executive, and innovator. Michael started Duo to help organizations use the Web to accomplish measurable business results.

Content Management 101
Kelly Tetterton
An overview of content management and content management systems (CMS). Learn the basics of how a CMS works, the benefits of having a CMS for your website and how to know if your site is suffering from a CM problem.

Kelly Tetterton is Duo's Technical Lead and has been designing and programming for the Web since 1993. She is a nationally-recognized expert in ColdFusion, a programming language for incorporating databases into websites.

Running a Successful CMS Project
Kim Williams-Czopek
What’s involved in switching a website to a CMS? Or building a site from scratch? Get an overview of all the stages of a CMS project, including tips on avoiding the most common mistakes.

Kim Williams-Czopek is Duo’s Director of Project Management and has expertise in business process analysis, human-computer interaction and information architecture.

Hands-On Workshop: Get Started with Your Web CMS
Kim Williams-Czopek
Take the first steps towards developing a CMS for your site. Write a job description for your website. Identify your business goals and start a project plan.

Tech Aspects of Search Engine Marketing
Adam Howitt
Getting noticed by search engines is both science and art. In this section, learn about the science of search engines – how they work and how to make sure your website is “search-engine friendly.”

Adam Howitt, Duo’s Senior Architect, is a certified ColdFusion MX developer, and has ten years experience in application development for the Web.

Ten Tools for Writing Great Web Copy
Lynne Baker
Like all good copywriting, compelling Web copy is simple, direct, on-message, and designed to meet the needs of its specific audience. We’ll present key research findings and give you ten corresponding practical tools to draft Web copy that actually gets read.

Lynne Baker has years of experience in service marketing and business development, and teaches writing, communications and improvisation to a wide array of business and professional audiences.

Hands-On Workshop: Keyword Ideation and Search Engine Marketing
Sonny Cohen
Explain your business in three words or less. Not as easy as it sounds? Learn why knowing the words customers use to find your service or product on the Web is critical to search engine success.

Sonny Cohen is the Chief Marketing Officer for Duo Consulting. An entrepreneur and marketing strategist with more than 25 years experience, Sonny works with Duo clients to develop online marketing campaigns tailored to business goals.

Online Marketing
Michael Silverman and Sonny Cohen
What’s in your online marketing toolbox? Get an overview of the latest in e-newsletters, pay-per-click ads and search engine optimization, and hear why fresh, relevant content is the key to online success.

Using Web Statistics to Measure Performance
Fred Salchli
Get an overview of the data you can receive about the visitors coming to your site – and how to use data to make improvements.

Fred Salchli is the Chief Technology Officer for Duo Consulting and has more than 12 year experience in software development and system engineering.