Play a Game, Build a Culture
How willing would you be to participate in a game if the grand prize was 2 extra days of PTO and 2 plane tickets anywhere in the continental US?
Speaking for everyone when I proclaim a unanimous VERY.
One aspect of Duo’s commitment to OPEN is our practice of open-book management. We leverage tactics from The Great Game of Business to empower our employees to feel like they have ownership of how Duo functions on a daily basis. One of these tactics is internal mini-games that we run every quarter to highlight an area of our organization that needs improvement.
Our Q3 mini-game, our own version of BYOB [Boost Your Own Brand] focused on leveraging recent changes at Duo (new website and new department structure to name a few) to maximize our employees interaction with the company’s brand and their own.
So what does a mini-game look like?
1. It Drives Employee Engagement
BYOB was built around a ticket structure where people could participate in 14 activities on three levels of engagement: the more in-depth an activity was determined how many tickets you received.
EXAMPLE: One activity, Company Meeting, encouraged team members to make suggestions to make our monthly meetings more valuable, engaging, and interesting.
Make a suggestion on how to update company meeting – 1 ticket
Do a live demo in a company meeting – 2 tickets
Host a portion of the company meeting – 3 tickets
2. It Encourages Collaboration
The mini-game allows and encourages members from different departments to work together and collaborate to create content. During the 3-month long game we had more blog posts from more team members than we have ever had before. Our blog filled with posts from Developers on Drupal, from front-end designers on responsive design techniques, and process critiques from our Account Managers. Members of our design team we’re on an e-mail chain collaborating together on what to write about.
Let’s not forget videos and the fact that everyone had an idea for one and half of those with ideas were ready to star in them. This enthusiasm for different types of content elevated internal collaboration to new heights.
3. It Boosts Confidence
BYOB wasn’t only about elevating Duo’s brand, it was about giving each of our team members the opportunity to stand out and shine. Our highest viewed blog post during the quarter was written by one of our Drupal Architects, Mark Royko, who discussed the upcoming release of Drupal 8 from a developer’s perspective.
When I sent out a company-wide e-mail acknowledging his performance it felt great to be able to congratulate him and give proof that his contributions were making an actual difference in our content development strategy.
BYOB was a smashing success. The final ticket count was 346 earned by 21 employees in 3 months, surpassing our initial goal 200. We increased revenue, internal collaboration, and content creation.
One lucky employee won the grand prize raffle of 2 extra PTO days and 2 plane tickets anywhere in the continental US.
Regardless of the unbelievable take home prize, playing the game boosted our company culture and gave our team members an incentive to always play.
Does your organization play the great game? Do you do quarterly mini-games? I would love to hear how you approach games within your organization.