Enterprise Social
Oct. 29, 2012

Why Online Communities Are a Tangible Business Asset - Video

Michael Silverman appears on this episode of ProCommunity, the show where online communities meet business performance. The online community topics discussed include:

  • Why is now a good time to focus on creating an online community for your business?
  • The different types of online communities
  • Examples and characteristics of social communities that deliver
  • The real business-level results to be achieved using online communities
  • Building your own community vs. using Facebook or LinkedIn
  • The components of a successful online customer community strategy
  • How to get executives to view owned online communities as a strategic asset
  • Setting expectations for creating a private online community
  • Steps an organization can take to get started creating an online community

Watch the video here:

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