Nurturing Online Community at Toronto Content Marketing Conference
Duo’s on the move again. This time, we're shipping CEO Michael Silverman off to hang with our friendly neighbors to the north. The Power of Choice: Attracting Consumers in an Opt-In World will take place at the Old Mill Inn (Toronto) on April 25, 2012. The event features presentations from companies like Weber Shandwick Canada, the Content Marketing Institute and Social Media Group on planning and executing a strong content strategy.
Michael will be sticking to our most recent theme: how to nurture a healthy online community. His presentations are part of our campaign to build visibility for his new book, Capturing Community: How to Build, Manage and Market Your Online Community, available through CMI at the end of the month.
Following the rigorous research conducted for capturing community, the presentation will detail how participating in online communities helps marketers & entrepreneurs break through the media clutter and engage their target markets on a personal level. With businesses everywhere struggling to gain a full understanding of how to best leverage social media, Michael will present best practices on encouraging engagement and sparking a rich dialogue within your community.
OpenDialogue reached out to us back in January to speak at the event, which will bring together a wide array of different marketing and brand professionals for what promises to be productive learning and networking. If you’re located around the Toronto area (or just looking to jump the border for a bit), there’s still time to sign up.