Apr. 09, 2012

Learn the Tricks to Maintaining an Online Community at CMS Expo

If you’re a Chicago website professional, we hope you’re signed up and psyched for the 2012 CMS Expo Learning & Business Conference. Taking place at Evanston’s Hilton Orrington Hotel on May 8-10, the conference a great opportunity to talk all things content management, spotlighting some of the major players in the space.

It’s also a great place to learn—and this year, Duo CEO Michael Silverman will present on building and maintaining online communities in a session called Capturing Community with User-Generated Content (Wednesday, May 9 at 2 PM).

The session demonstrates how participating in online communities helps marketers & entrepreneurs break through the media clutter and engage their target markets on a personal level. Michael explores what it takes to effectively manage a community, from technology to engagement techniques to promotional channels.

Presentation attendees will:

  • Learn how marketers, entrepreneurs and other managers can benefit from creating or participating in online communities
  • Understand best practices for creating a sticky, engaging online community from the most successful community managers
  • Hear stories about different communities (and their leadership) and how they achieved success—creating communities with many thousands of loyal members

The content of the session summarizes the key insights covered in Michael’s forthcoming editorial debut, Capturing Community: How to Build, Manage and Market Your Online Community, which will be available through the Content Marketing Institute at the end of the month. (Keep your eyes peeled for updates on how you can get yourself a copy.)

There are, of course, other reasons to attend the CMS Expo. (Ahem…we’re also one of the sponsors.) With 90+ sessions, the conference features the best and brightest marketers and technology experts covering topics like content management, content marketing, content strategy, design, writing, mobile, cloud tech and more.

It’s a great networking opportunity that will bring locals and national representatives together. To register for the event, visit http://cmsexpo.net/.

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