Sonny Cohen
Director of Internet Marketing Strategy
P: 312.529.3003
F: 312.529.3001
twitter.com/SonnyCohen
LinkedIn Profile
Sonny works closely with Duo’s clients to develop their online business and marketing strategy. His tactical responsiblities include:
- Implementing and managing paid search engine campaigns, organic search engine optimization (SEO) campaigns
- Consulting on and implementing permission-based email using ExactTarget, Duo's preferred email service provider.
- Providing strategic online marketing consultation to law firms and others using web analytics to help drive website and business performance.
- Conceputalizing and implementing social media marketing
Sonny has over 30 years of business management and marketing experience, often using disruptive business processes and technologies including:
- Serial entrepreneur and business marketer as an Apple Computer reseller growing his self- funded business into a $30 million multi-store retail chain and technology consulting practice.
- Internet partner in the business consulting firm Friedman, Eisenstein, Raemer and Schwartz (FERS).
- Director of Business Development for startup Primecom, an online e-commerce application service provider
- Director of Marketing for NextPart, Inc., an Internet-based distributor of recycled auto parts.
Sonny freely shares his experience and knowledge about social media marketing, blogs, email marketing, search engine optimization, online reputation management
- Contributor to the Duo Blog
- Speaker at the Web Content Seminar series
- Author of several online marketing whitepapers
- Content contributor to the 2007 publication of the law firm focused Three Essential Media Relations Tools.
- Panelist at the Marketing Partners Forum and NE Legal Marketing Association Annual Conference
- Seminar presentations at Legal Marketing Association Regional Conferences in Minnesota, Chicago and New England
- Seminar presentation at annual Federation of Humanities Council Conference
- Presentions on web analytics at the annual Legal Marketing Association Conference in Atlanta
- Online marketing panel moderator at the Meritas annual Marketing Conference
- Online webinar presentation on behalf of LexisNexis
Sonny is a member of the Web Analytics Association, Search Engine Marketing Professionals Organization and the Legal Marketing Association. He has a BS in Engineering and a Masters in Regional Planning from the University of Michigan. Go Blue.
When not helping his clients, Sonny is an avid inline street skater (Rollerblader) hitting the roads for 10 - 15 mile workouts. He is also into birding and land conservation and active in the Lake Cook Chapter of the Illinois Audubon Society where, besides watching birds, he takes a busman's holiday managing the Chapter's website and email communications. Oh yeah, and he's a Chicago Cubs baseball fan still hoping they might play in a World Series (and even win) in his lifetime.
